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Three phases

Phase 1 stands on its own. Phase 2 and 3 build on top of it.

Each phase has its own delivery. Phase 1 delivers a complete working system; phase 2 adds smart insights and valuations, phase 3 adds AI. The order is fixed, the pace is yours.

Offer — setup of phases 2 & 3 free right now You only pay the phase-1 setup and your monthly plan. Your local Babysteps team gives you the exact figures in your demo.
Stands on its own

Phase 1 · Your website + full CRM

Your bespoke website, listings, leads, calendar, document management with a secure client portal, email from your own domain, statistics, team accounts and a multilingual foundation. Live and ready to work with.
Set with your local teamyou get the exact figure in your demo
  • A bespoke website, built from your own listings
  • White-label CRM — your logo, name and colours everywhere
  • Listing management, published live to your site
  • Leads inbox and contacts with full history — every enquiry becomes a lead
  • Calendar for viewings and tasks, with calendar export
  • Document management — a document library per property and contact
  • Secure client upload portal — request, receive and approve files
  • Email from your own domain (SPF / DKIM / DMARC), or an address per profile
  • Statistics — views and interest per property
  • Your day, prioritised — a “what to do today” list, a 0–100 lead score and hot-buyer signals, all from your own data (no AI)
  • Team access and roles — admin and agents, per profile
  • Multilingual foundation, with automatic translation of listing and website text
  • Data migration — import and export of your data, photos included
  • Built with South African data protection (POPIA) in mind, plus an SEO foundation, sitemap and technical go-live
This is a complete product, not a starter version. Nothing in this list is switched off or held back to make you buy phase 2.
+builds on top of phase 1
Only on top of phase 1

Phase 2 · Smart insights & valuations

A layer of smart logic on the data your agency already has. It shows you where the demand is, which properties are stuck and what a property is worth — no AI involved.
Free right nowOffersetup free right now · no extra monthly fee
  • Unmet demand — what buyers ask for and you do not have
  • Stuck listings — which properties are standing still, and why
  • Sale-likelihood indicator per property
  • Reverse matching — link existing buyers to the right properties
  • Property quality check — a quality score per listing
  • Owner report — an automatic overview for the seller
  • Document checklists — which papers a property still needs
  • Valuations — price history per property, over the years
  • Owner portal alongside the valuation
  • After the viewing — record feedback and objections, and follow up
  • Extra actions in your weekly report
+builds on top of phase 1 and 2
Only on top of phase 1 and 2

Phase 3 · AI integration

Artificial intelligence that writes with you — never instead of you.
Free right nowOffersetup free right now · monthly AI service once phase 3 is live
  • AI social posts — ready to publish, per property
  • AI listing texts — a first draft you only have to correct
  • AI WhatsApp messages — ready-to-send text for a property
  • AI blog texts for your own website
  • AI reply assistant for incoming enquiries
  • AI objection-help after a viewing — honest, practical talking points
  • AI follow-up emails, written in your tone
  • AI copilot — ask your CRM a question and get an instant answer
  • Activates the AI service — a monthly add-on, see Add-ons
The AI service is only charged once phase 3 is delivered — not before. Have AI switched off and the charge stops; everything else keeps working.
What you pay

The structure, in plain language

A one-time fee to build your site and CRM, and a monthly fee to use and maintain it. Add-ons only if you take them.

One-time

Build & setup

Paid once, per phase. Phase 1 is all you need to be fully up and running.

Phase 1 · FoundationComplete and stands on its own
In your demo
Phase 2 · Smart insights & valuationsOptional, on top of phase 1
Free right now
Phase 3 · AI integrationOptional, on top of phase 1 and 2
Free right now
Setup you pay nowThe phase-1 setup only — the setup of phases 2 and 3 is free right now
Phase 1 only
Monthly

Use & maintenance

Hosting, security, backups, updates and support are in here — there is no separate maintenance invoice.

Base — first profileCRM platform and licence, your branded website, managed hosting, database, security, backups, support and updates
In your demo
Extra profilePer additional colleague — add or remove one whenever you want
In your demo
Up to 2,000 active listingsEnough for almost any agency — need more and we scale with you
included

All amounts are set in Rand with your local Babysteps team, and you get them in writing in your demo — nothing is decided before you have seen them. Pay the setup fee in one go and your subscription is cancellable monthly, with no long-term commitment. Pay the setup fee in instalments and your subscription runs until it is fully paid, after that you can cancel monthly. Hosting, security, daily backups, updates, monitoring and support are part of the monthly fee; there is no separate maintenance invoice. Add-ons can be switched on or off whenever you ask, and your monthly amount changes with it.

Want to see your own website first?

Already have a website? We rebuild it as a BabystepsCRM site with a full CRM behind it. Nothing yet? We build you an example from scratch. Then we call you to walk you through it — no obligation.

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