Three phases

Phase 1 stands on its own. Phase 2 and 3 build on top of it.

Each phase has its own delivery. Phase 1 delivers a complete working system; phase 2 adds smart insights and valuations, phase 3 adds AI. The order is fixed, the pace is yours.

Stands on its own

Phase 1 · Your website + full CRM

Everything in the list above: your bespoke website, listings, leads, calendar, document management with a secure client portal, email from your own domain, statistics, team accounts and a multilingual foundation. Live and ready to work with.

€1.999one-time build & setup

A bespoke website, built from your own listings
White-label CRM — your logo, name and colours everywhere
Listing management, published live to your site
Leads inbox and contacts with full history — every enquiry becomes a lead
Calendar for viewings and tasks, with calendar export
Document management — a document library per property and contact
Secure client upload portal — request, receive and approve files
Email from your own domain (SPF / DKIM / DMARC), or an address per profile
Statistics — views and interest per property
Your day, prioritised — a “what to do today” list, a 0–100 lead score and hot-buyer signals, all from your own data (no AI)
Team access and roles — admin and agents, per profile
Multilingual foundation, with automatic translation of listing and website text
Data migration — import and export of your data, photos included
GDPR groundwork, SEO foundation, sitemap and technical go-live

This is a complete product, not a starter version. Nothing in this list is switched off or held back to make you buy phase 2.

+builds on top of phase 1

Only on top of phase 1

Phase 2 · Smart insights & valuations

A layer of smart logic on the data your agency already has. It shows you where the demand is, which properties are stuck and what a property is worth — no AI involved.

Unmet demand — what buyers ask for and you do not have
Stuck listings — which properties are standing still, and why
Sale-likelihood indicator per property
Reverse matching — link existing buyers to the right properties
Property quality check — a quality score per listing
Owner report — an automatic overview for the seller
Document checklists — which papers a property still needs
Valuations — price history per property, over the years
Owner portal alongside the valuation
After the viewing — record feedback and objections, and follow up
Extra actions in your weekly report

+builds on top of phase 1 and 2

Only on top of phase 1 and 2

Phase 3 · AI integration

Artificial intelligence that writes with you — never instead of you.

AI social posts — ready to publish, per property
AI listing texts — a first draft you only have to correct
AI WhatsApp messages — ready-to-send text for a property
AI blog texts for your own website
AI reply assistant for incoming enquiries
AI objection-help after a viewing — honest, practical talking points
AI follow-up emails, written in your tone
AI copilot — ask your CRM a question and get an instant answer
Activates the AI service (€49/month — see pricing)

You only start paying the €49 a month once phase 3 is delivered — not before. Have AI switched off and the charge stops; everything else keeps working.

Pricing

Every amount, on the page

A one-time fee to build your site and CRM, and a monthly fee to use and maintain it. Add-ons only if you take them.

One-time

Build & setup

Paid once, per phase. Phase 1 is all you need to be fully up and running.

Phase 1 · FoundationComplete and stands on its own

€1.999

Phase 2 · Smart insights & valuationsOptional, on top of phase 1

~~€1.500~~€0

Phase 3 · AI integrationOptional, on top of phase 1 and 2

~~€1.900~~€0

Setup you pay nowPhase 1 only — the setup of phases 2 and 3 is now free (normally €3.400 together)

€1.999

Monthly

Use & maintenance

Hosting, security, backups, updates and support are in here — there is no separate maintenance invoice.

Base — first profileCRM platform and licence, your branded website, managed hosting, database, security, backups, support and updates

€67 /mo

Extra profilePer additional colleague — add or remove one whenever you want

€14 /mo

Up to 2,000 active listingsEnough for almost any agency — need more and we scale with you

included

All amounts are in euro, excluding VAT. Monthly, cancellable monthly — no long-term commitment. Hosting, security, daily backups, updates, monitoring and support are part of the monthly fee; there is no separate maintenance invoice. Add-ons can be switched on or off whenever you ask, and your monthly amount changes with it.

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