Three phases

Phase 1 stands on its own. Phase 2 and 3 build on top of it.

Each phase has its own delivery. Phase 1 delivers a complete working system; phase 2 adds smart insights and valuations, phase 3 adds AI. The order is fixed, the pace is yours.

Stands on its own

Phase 1 · Your website + full CRM

Everything in the list above: your bespoke website, listings, leads, calendar, document management with a secure client portal, email from your own domain, statistics, team accounts and a multilingual foundation. Live and ready to work with.

€1.999one-time build & setup

A bespoke website, built from your own listings
White-label CRM — your logo, name and colours everywhere
Listing management, published live to your site
Leads inbox and contacts with full history — every enquiry becomes a lead
Calendar for viewings and tasks, with calendar export
Document management — a document library per property and contact
Secure client upload portal — request, receive and approve files
Email from your own domain (SPF / DKIM / DMARC), or an address per profile
Statistics — views and interest per property
Your day, prioritised — a “what to do today” list, a 0–100 lead score and hot-buyer signals, all from your own data (no AI)
Team access and roles — admin and agents, per profile
Multilingual foundation, with automatic translation of listing and website text
Data migration — import and export of your data, photos included
GDPR groundwork, SEO foundation, sitemap and technical go-live

This is a complete product, not a starter version. Nothing in this list is switched off or held back to make you buy phase 2.

+builds on top of phase 1

Only on top of phase 1

Phase 2 · Smart insights & valuations

A layer of smart logic on the data your agency already has. It shows you where the demand is, which properties are stuck and what a property is worth — no AI involved.

Unmet demand — what buyers ask for and you do not have
Stuck listings — which properties are standing still, and why
Sale-likelihood indicator per property
Reverse matching — link existing buyers to the right properties
Property quality check — a quality score per listing
Owner report — an automatic overview for the seller
Document checklists — which papers a property still needs
Valuations — price history per property, over the years
Owner portal alongside the valuation
After the viewing — record feedback and objections, and follow up
Extra actions in your weekly report

+builds on top of phase 1 and 2

Only on top of phase 1 and 2

Phase 3 · AI integration

Artificial intelligence that writes with you — never instead of you.

AI social posts — ready to publish, per property
AI listing texts — a first draft you only have to correct
AI WhatsApp messages — ready-to-send text for a property
AI blog texts for your own website
AI reply assistant for incoming enquiries
AI objection-help after a viewing — honest, practical talking points
AI follow-up emails, written in your tone
AI copilot — ask your CRM a question and get an instant answer
Activates the AI service (€49/month — see pricing)

You only start paying the €49 a month once phase 3 is delivered — not before. Have AI switched off and the charge stops; everything else keeps working.

Pricing

Every amount, on the page

A one-time fee to build your site and CRM, and a monthly fee to use and maintain it. Add-ons only if you take them.

One-time

Build & setup

Paid once, per phase. Phase 1 is all you need to be fully up and running.

Phase 1 · FoundationComplete and stands on its own

€1.999

Phase 2 · Smart insights & valuationsOptional, on top of phase 1

~~€1.500~~€0

Phase 3 · AI integrationOptional, on top of phase 1 and 2

~~€1.900~~€0

Setup you pay nowPhase 1 only — the setup of phases 2 and 3 is now free (normally €3.400 together)

€1.999

Monthly

Use & maintenance

Hosting, security, backups, updates and support are in here — there is no separate maintenance invoice.

Base — first profileCRM platform and licence, your branded website, managed hosting, database, security, backups, support and updates

€67 /mo

Extra profilePer additional colleague — add or remove one whenever you want

€14 /mo

Up to 2,000 active listingsEnough for almost any agency — need more and we scale with you

included

All amounts are in euro, excluding VAT. Pay the setup fee in one go and your subscription is cancellable monthly, with no long-term commitment. Pay the setup fee in instalments and your subscription runs until it is fully paid, after that you can cancel monthly. Hosting, security, daily backups, updates, monitoring and support are part of the monthly fee; there is no separate maintenance invoice. Add-ons can be switched on or off whenever you ask, and your monthly amount changes with it.

Request a demo